Overview

SkyCity Casino in Auckland is all about creating a fantastic customer experience, and Park Assist's M3 Camera System offered just that: the ability to extend the fun and convenience from inside the casino to the car park.

Since the car park is the first area the visitor sees and the last place they remember, something as simple as parking can have a major impact on how a customer feels walking into the casino lobby and driving off the lot. For SkyCity, finding available parking spaces and losing vehicles were two major issues that were affecting future and repeat customer potential, but they were also a business opportunity that could easily be tackled to reinforce SkyCity's reputation of innovation on the market.

Solution

Different technologies were considered for SkyCity's unique car park design, including sensors that ranged from ultrasonic, to infrared and magnetic. Ultimately, the decision was made to install a Park Assist M3 Digital Camera System because it provided greater upfront benefits with the ability to easily adopt new value-adding features in the future.

Result

SkyCity can now boast of their highly efficient onsite parking facilities in addition to their renowned in-house dining and entertainment experience.

Some of the benefits to SkyCity and their customers include:

Customer Experience

• Easy to navigate parking means less frustration for visitors.
  
• A greater sense of security when preparing for extended travel.

Dollars and Cents

• A stress free experience from start to finish improves the number of repeat customer visits, and in some cases, the length of stay.
  
• Time saved searching for a parking space can now be spent on shopping, gaming and dining, which boosts profitability and market shares across the board.
  

PR and Position

• First impressions are everything, and embracing the future of car park monitorisation was an opportunity to further modernise the image of SkyCity Casino and reinforce its reputation for innovation on the market – giving them an edge against their competitors.
  

Future-Proofing

• With the flexibility of the M3 system, SkyCity was not only able to stay on budget, but is able to utilise leftover funds to consider additional feature options now or in the future, allowing room for innovation as their needs expand.
  
• The project was delivered as scheduled to minimise renovation downtime, and feedback has been overwhelmingly positive across the board.